MasterCard and Movistar Launch Peru’s First Mobile Money Service
Thursday, January 15, 2015
With the goal of promoting financial and social inclusion in Peru, Movistar, in alliance with MasterCard, has announced the launch of “Your Mobile Money” (Tu Dinero Movil), the first electronic money service in Peru, which will offer users significant savings in their money transfers.
“Movistar is constantly innovating and increasingly seeking to offer its customers value-added services to improve their well-being and make their lives easier. We are certain that this initiative will promote financial inclusion among Peruvians who still have limited access to traditional financial services. Through this service, the ‘unbanked’ segments of the population will be able to benefit from the convenience and security offered by electronic money, which should further our country’s economic development,” said Movistar Mass Consumer Segment Director Gustavo Kitazono.
“High cellular penetration in this country and existing market studies allow us to conclude that cellphones are perceived as an appropriate tool for making financial transactions, as they are considered a convenient, secure and personal tool. We hope that our mobile customers will view this service as an innovative, safe and simple solution to better manage their money and save time, without need to carry cash in their pockets,” the Movistar director added.