Mastercard and USAID Partner to Launch ‘Project Kirana’ for Women Entrepreneurs
To enable women entrepreneurs to launch, grow and thrive, Mastercard and the United States Agency for International Development (USAID) announced their partnership on Thursday to launch Project Kirana.
A two year programme, the project will first be rolled out in select cities of Uttar Pradesh – Lucknow, Kanpur and Varanasi. It will work to increase revenue streams, expand financial inclusion and digital payments adoption of kirana shops that are owned or operated by women.
Photo courtesy of Meena Kadri.