Mastercard Commits to Financially Including Over 150,000 Kenyan Merchants With Masterpass QR
Mastercard commits to empowering over 150,000 Micro, Small and Medium Enterprises (MSME) in Kenya within 2017 by giving them access to Masterpass QR. The mobile driven, Person-to-Merchant payment solution will be introduced through various financial institutions and other partners in the market from February onwards.
Delivering efficient, secure and cost effective acceptance solutions to Kenyan MSMEs is an essential step to providing the level of support required to grow and develop their businesses. With at least 80 percent of the country’s most critical jobs are created by MSMs, according to Kenya’s Micro and Small Enterprises Authority, it is vital to introduce solutions that drive operational efficiency in these businesses.
The regional commitment to impact over 150,000 MSMEs in Kenya within 2017 is in support of the Mastercard global goal of connecting 40 million micro and small merchants to its electronic payments network by the end of 2020. This expands on the company’s Universal Financial Access 2020 commitment made in 2015.
Masterpass QR provides a fast, convenient and secure payment solution for consumers and a reliable and instant acceptance offering for merchants. Cash is no longer required, making transacting safer for merchants who will not need to worry about carrying large sums of cash around with them.