Thursday
September 26
2019

Mastercard Launches Digital Sales Platform For Farmers

Mastercard and Rabobank are partnering to offer a digital platform to 1 million farmers in emerging markets, Mastercard said in a press release on Wednesday (Sept. 25).

The product will make it easier for farmers to sell produce and builds on the Mastercard Farmer Network. Rabobank’s Banking for Food vision reaches agricultural regions in Europe, Africa and Asia.

“At Mastercard, we envision a world in which economic growth is truly inclusive,” said Arjan Bol, Netherlands country manager for Mastercard. “Mastercard Farmer Network contributes to this by offering a digital platform that makes it safer and simpler for small-holder farmers to grow their business. Through close collaborations with important partners as Rabobank, we are able to create even more impact, putting the digital economy to work for everyone, everywhere.”

Photo courtesy of Bioversity International.

Source: PYMNTS (link opens in a new window)

Categories
Agriculture, Finance
Tags
agriculture, digital finance, digital payments, emerging markets, smallholder farmers