Friday
November 5
2021

Mastercard Partners With LEAF To Expand Financial Inclusion, Increase Farmers’ Income

Mastercard has partnered with agriculture value chain enabler Lawrencedale Agro Processing India (LEAF) to expand financial inclusion and increase the incomes of more than 1 million farmers. Together the firms have launched the LEAF Farmer Network (LFN).

The platform is aimed at improving the lives of Indian farmers by leveraging technology aided by human intervention and solving multiple challenges of transparency in India’s rural ecosystem.

LFN will empower farmers across Andhra Pradesh, Karnataka, and Tamil Nadu with digitisation of harvest data, enhancing access to markets, providing expertise on better crops, and bringing in a high level of transparency by connecting them directly with the buyer, explained LEAF in an official statement.

Source: Business Today (link opens in a new window)

Categories
Agriculture
Tags
agribusiness, agriculture, agritech, digitization, farmers, technology, value chains