Meet The App That’s Empowering The Women Of Myanmar To The Bank
Tuesday, February 21, 2017
Financial inclusion is a topic of growing importance in countries such as Myanmar, where advances in tech are rapidly changing the dynamics in how people access financial products. As I wrote in 2016, fintech companies are capitalizing on Myanmar’s rapid development and increasing smartphone and internet penetration by offering digital financial products.
Although many people in Myanmar are skeptical of traditional banking institutions, fintech startups hope to win their confidence through low-cost, user-friendly products. One such organization is Wave Money, a joint venture between Telenor, Yoma Bank and Myanmar First Investments. (Disclosure: I performed contract editorial work for Telenor Group in 2014 and 2015.)
In a new partnership with the United Nations Capital Development Fund (UNCDF) and the Australian Department of Foreign Affairs and Trade (DFAT), Wave Money is targeting women consumers specifically in an attempt to increase financial literacy and inclusion in Myanmar. The company is developing a financial gaming application that will be accessible via users’ mobile phones.
Boosting confidence: the app’s content will be delivered through a gamified system that teaches consumers about savings, interest and insurance.