Merck Merges Pharma, Consumer Health Units; Aims to Ramp Up Businesses
German drug maker MerckBSE 5.34 % has merged its pharmaceuticals and consumer healthcare businesses as part of a major makeover unique to India aimed at building scale and ramping up local business with a hybrid model.
Merck’s ambition is to push its established primary care and vitamins and mineral supplements businesses alongside new launches from its market-leading fertility and oncology divisions.
Its strategy of uniting the two businesses locally runs counter to some global drug makers that have separated the two businesses.
The German drug maker, also known to be the oldest pharmaceutical company in the world, clocked 17% growth on the 12-month MAT from Sept 2015 to Sept 2016, is ranked the second fastest growing multinational drug firm after Janssen in India.
- Health Care