Microsoft has found an inexpensive way to save lives in India
From hacking agriculture to developing inexpensive tools for tuberculosis patients, Microsoft researchers in India are trying to solve myriad social problems in the subcontinent.
India is a research and development hot-bed for large tech companies like Microsoft for several reasons: It has an increasingly middle-class young population and it has significant challenges present in society that can be solved using advanced technology.
U.S. market research firm Forrester said in a report earlier this year that India’s rising levels of education, abundance of technical talent, open and growing economy and rising mobile penetration will also contribute to digital proliferation. The firm predicted that, by 2020, India will have about 690 million internet users.
That implies that there’s going to always be a market for new tech products or services that address specific issues in society. So, for companies like Microsoft, there is a big potential customer base.
In fact, the number of research and development centers being set up by large multinational companies in India is rising, according to a report widely cited by Indian media.