Mobile money and digitized payments have few takers in India
Thursday, July 3, 2014
InterMedia’s report, Financial services use and emerging digital pathways, focuses on the access and use of banking services and mobile money services; as well as triggers and barriers for potential uptake. It expands to include the current standing of digitized government payments as well.
The report includes two surveys—Tracker Survey and Digitized Government Payments Study. The Tracker Survey is a nationally representative survey included 45,024 Indian adults, ages 15 and older. It was conducted between 15 October 2013 and 18 January 2014, on access and use of financial services, as well as barriers and potential for future use. All percentages in this report are weighted to reflect national-level proportions.
The Digitized Government Payments Study is a qualitative study with government-payment beneficiaries across four districts in Maharashtra conducted during the 13-23 December 2013 period, focusing on the potential for digital government payments to expand financial inclusion.
Poor/below poverty line —In this report, “poor” adults, or those living below the poverty line, are defined as those living on less than $2.50 per day, as classified by the Grameen Progress out of Poverty Index.