MTN launches airtime recharge via WhatsApp
By Duncan McLeod
MTN South Africa has launched a new service on WhatsApp that allows its customers to check their balances, top up their airtime and buy data bundles without having to leave the Facebook-owned messaging app.
In a nod to the ubiquity of WhatsApp as a communication platform among South Africans, MTN said it made sense to offer these services in the messaging app. It claimed the development is a world first for a mobile telecommunications operator. The solution was developed by Clickatell.
Called MTN Chat, the service is not to be confused with MTN Group’s planned WeChat and WhatsApp rival, which was announced earlier this month by CEO Rob Shuter and which is expected to be launched in a beta-testing version soon. It is the company’s intention to integrate MTN Chat into this messaging platform.
Photo courtesy of Simon Berry.