Mudra Institute to Sow Power in Gujarat Farmers
Friday, December 18, 2009
Taking up an initiative to widen the scope of effective communication to the bottom of the pyramid of the Indian economy, the Mudra Institute of Communication Ahmedabad (MICA) has started conducting a research. The research called ’National Agricultural Innovation Project’ (NAIP) is funded by the World Bank.
Professor Arbind Sinha and co-principal investigator Vishal Thomas are working on the research project. “The research aims to develop a set of alternative ICT initiatives in the field of agriculture. MICA’s responsibility will be to develop communication models on communication needs assessment for effective dissemination of information on these ICT initiatives to the last man in the village,’’ said Thomas.