Multinationals reaffirm commitment to BoP business with BCtA
Thursday, September 25, 2014
Inclusive business has continued to flourish with the growth of new enterprises that serve the bottom of the pyramid
Leading multinationals joined emerging companies today to reaffirm their commitments to the Business Call to Action (BCtA). Most notably, Japan-based Panasonic and BASF India provided key commitments towards meeting the Millennium Development Goals.
Commemorating the significant growth of inclusive business, the Mexican cement manufacturing giant CEMEX and Spanish telecom Telefonica and other major multinational companies have also joined the BCtA and taken concrete steps towards including poor people in their core business operations as consumers, producers and entrepreneurs.
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