NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Wednesday, October 13, 2010

The GSMA’s mWomen Program today launched its ‘Base of the Pyramid (BOP) App Challenge’ which aims to encourage the development of original apps targeted at the specific needs of women in developing countries living on under US$2 a day.

Sponsored by Vodafone, the app challenge is focused on both low-end devices (or feature phones) as well as smartphones. Developers have until December 7 to submit their apps, with the winners announced at the GSMA Mobile World Congress next February in Barcelona.

Each winner of the two-tier competition will receive US$10,000 in cash, access to venture capital firm Carmel Ventures and design company Frog Design, as well as flights and accommodation to the Mobile World Congress.