Wednesday, December 28, 2005

CHENNAI, DEC 23: With a view to focusing on innovation and product development, some academicians, industrialists and associations have come together to form Product Development & Management Association (PDMA), India. The association, which is claimed to be a non-profit organisation, is going to be affiliated to PDMA, US.

President, PDMA, US, Hamsa Thota, said the mission of PDMA India was to improve the capabilities of people engaged in the design and development of new products and services. Besides bringing in innovation in product development and effective management of the product development process, the association would create awareness on innovation and product development. It would set a path to deliver knowledge to practioners, people in the management and also policymakers. The focus would be on development of products and services that would cater to the needs of an organisation especially people in the bottom of the pyramid.

PDMA India would organise series of workshops and seminars across all sectors to educate industry people on how to manage product innovation. The association, with 20 members now, is likely to have 1,000 members by 2007.

“We will try to rope in industry people, academicians and students as members. We will have a memebership fee but nothing has been decided so far,” he said.

Source: Financial Express (link opens in a new window)