Nigerian B2B E-Commerce Startup, OmniRetail Acquires Traction Apps
OmniRetail, a B2B eCommerce startup in Nigeria, has acquired Traction Apps, a Nigerian fintech, for an undisclosed fee.
Traction Apps, founded by ex-McKinsey consultants Mayowa Alli and Dolapo Adejuyigbe, built payment tools for small businesses in Nigeria, reaching over 100,000 merchants in nearly four years. In 2023, it raised $6 million in a seed round that saw Ventures Platform, Multiply Partners, and P1 Ventures invest.
Photo courtesy of Prachatai.
Source: Techpoint Africa (link opens in a new window)
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