German company focuses on the triple bottom line.
Wednesday, March 29, 2006
“The Nutrition Improvement Program, which focuses on the fortification of foods with vitamins and minerals in order to prevent disease and mortality due to malnutrition, is DSM’s first initiative in the context of the ’Base of the Pyramid’. This is a new development in the field of sustainability to which the company will increasingly be paying attention. The ’Base of the Pyramid’ concept involves the development and implementation of new, innovative business models in developing countries in order to profitably serve the needs of the four billion people living on at most a few dollars per day.”