Partners Release Study On Attitudes To Mobile Money In Africa
The study will increase financial inclusion by helping financial services providers better understand the user of African digital financial services (DFS).
The report, A Sense of Inclusion: An Ethnographic Study of the Perceptions and Attitudes to Digital Financial Services in Sub-Saharan Africa, is based on research conducted at the Africa Studies Center Leiden, University of Leiden. The study focuses on four countries of varying degrees of DFS market maturity: Cameroon, Democratic Republic of Congo, Senegal and Zambia. It is a knowledge product of the Partnership for Financial inclusion, a $37.4 million joint initiative of IFC and the Mastercard Foundation, to advance financial inclusion in Sub-Saharan Africa.
Lesley Denyes, IFC’s Program Manager for the Partnership for Financial Inclusion, said, “This research really gives a voice to the users of mobile money and agent banking in Africa. It’s based on observation and personal stories rather than aggregated statistics, and gives us a vivid idea of what lies behind the success of digital financial services on the continent and what the current challenges are to further expand financial inclusion.”
Photo courtesy of Simon Berry.