NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

PepsiCo India, through its brand “Lay’s”, announced a crop & plot-level predictive intelligence model to help farmers maximize potato yields coupled with quality via functional dashboards on user-friendly mobile apps. Launched in collaboration with Cropin, a leading global agri-tech company known for creating the first industry cloud for agriculture, this initiative is a part of PepsiCo’s ‘Precision Agriculture’ model for India and is being implemented as a pilot project in demo farms at Gujarat and Madhya Pradesh.