NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Tuesday, August 8, 2017

The name “Piggy” might seem weirdly uninviting for an investment app — which is serious business — but co-founder Nikhil Mantha says it holds a kind of comfort that should attract users in India to start building and tackling their own portfolio.

You could probably draw some similarities to Robinhood in the United States, but Mantha says Piggy — an app coming out of Y Combinator’s summer class this year — satisfies some of India’s unique challenges with a different user flow. The principle is still pretty straightforward: build an app to help users easily manage a diverse portfolio of investments that are attractive to the average human and first-time investor.