Pinterest Launches a New ‘Lite’ App for Emerging Markets

Monday, October 14, 2019

By Sarah Perez

Pinterest  is the latest tech company to introduce a “Lite” version of its mobile application to meet the needs of users in emerging markets. With Pinterest Lite, launched on Monday, users will benefit from a faster download and an app that takes up less storage space on their mobile device, the company says.

Pinterest previously offered a Pinterest Lite app on Google Play, but this app was pulled a year ago, according to data from App Annie.

The new Pinterest Lite app is actually Pinterest’s Progressive Web App (PWA) that’s been made available to Google Play users as a download, the company tells TechCrunch.

Photo courtesy of Highways England.

Source: TechCrunch (link opens in a new window)