NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, December 4, 2014

Today Citi announced the top innovations from the Citi Mobile Challenge U.S., a groundbreaking global initiative that invites technology developers to reimagine digital banking and fuel innovation in the financial industry.

Solutions that will receive a cash award of $20,000 each include “Citi Wallet for Small Business” from Team Spydy, “Concierge app” from Citifiers, “Mobile Withdrawal” from Centric-Consulting, “Piggi” from Critical Mass, “PopMoney on Android Wear” from Apptivation and “Swift Banking” from Dogtown Media.

“The Citi Mobile Challenge has been an incredible platform for us to partner with thriving developer ecosystems in an unprecedented approach for the financial industry,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “Developers submitted so many innovative solutions to Citi and we were so impressed by our finalists’ presentations that we expanded the pool of awards for the U.S. Challenge. We are excited to work with many of the top teams of developers with the goal of bringing their solutions to market for Citi clients all over the world.”

Concepts were presented by more than 60 teams to Citi executives and technology influencers at three Demo Days held in November in Silicon Valley, New York and Miami. Their entries were evaluated on their impact, viability, user experience and functionality.