Press Release: JPMorgan Chase & Co. and ideas42 Arm Nonprofits With Behavioral Insights to Help Tackle Financial Challenges Facing the Underserved
NEW YORK, NY– At a recent two-day event, JPMorgan Chase and ideas42 launched their newest joint initiative,The Behavioral Design Project: Promoting Financial Health. An immersive 18-month program bringing together 11 leading organizations in the financial capability field to define and tackle tough problems with a behavioral lens, the initiative offers an exciting new pathway to scale proven behavioral science methods in consumer finance.
The Behavioral Design Project will provide a supportive, collaborative problem-solving environment for the selected organizations. Hailing from a wide array of specialties from housing access to wrap-around services to consumer financial products, each participant has identified a concrete challenge within their organization that has the potential to be improved with behavioral science.
Participants will connect with behavioral experts, including ideas42’s network of top academic advisors and affiliates; collaborate with nonprofit and for-profit efforts working to promote financial health; and share insights learned from this project with the financial health field and beyond.
“Our most immersive initiative in financial inclusion yet will empower those at the forefront of this work to use effective behavioral tools in promoting financial health,” said Josh Wright, Executive Director at ideas42.