Consumer-goods makers are realizing they have only one direction to go for growth: down-market
Monday, July 19, 2004
“’The great white spot in the world economy is the lower-income market,’ says Laercio Cardoso, who oversees low-income markets in Brazil for the Anglo-Dutch laundry-soap manufacturer Unilever. ’Reaching them isn’t charity?it’s business.’ Lately, business is booming. Makers of everything from bicycles to bouillon cubes are scrambling to serve the most modest of patrons. Factories are retooling to turn out no-frills goods such as floor fans, single-door refrigerators and basic air conditioners.” Read full article here.
Source: Newsweek International