Protector Plus ‘night campaigns’ to promote condom usage in Africa
Thursday, July 31, 2014
Population Services International (PSI) has ventured into Protector Plus night campaigns in a bid to promote usage of a new brand of condoms, New Man in Town, as the fight against HIV and Aids continues, an official has said.
The campaign is targeted at the vulnerable population who spent their time in public places like beerhalls and night clubs and is schedulled to roll out in all provinces next month.
PSI director of social marketing, Kumbirayi Chatora, said the campaign started in Harare during the Fifa World Cup season.
“We have started doing Protector Plus nights to provide a platform to engage more with the users of the product. During the just-ended World Cup season we conducted activities in recreational centres where people gathered to watch matches,” she said.
Bars and nightclubs were also part of PSI target places. A total of 57 campaigns have so far been done.
Awareness was delivered in the form of edutainment.
“Performances carried messages on condom use and HIV prevention. Condom demonstrations were done engaging the patrons to learn on the correct use of the condom and there were give-aways. The Protector Plus nights will be rolled out country-wide soon,” said Chatora.