Report: Google Drives $16 Billion in Economic Growth, $700 Million in Revenue for Developers in Sub-Saharan Africa
By Adekunle Agbetiloye
You might not think about it while scrolling through YouTube or searching for the best local restaurant on Google, but those everyday actions contribute to something much bigger.
In 2023, Google’s suite of products and services, such as Search, Ads, Google Play, YouTube, Google Cloud and Google advertising tools generated an estimated $16 billion in economic activity across Sub-Saharan Africa for businesses, nonprofits, publishers, creators, and developers.
Photo courtesy of diema.
Source: Business Insider Africa (link opens in a new window)
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