Report: Leveraging digital to unlock the base of the pyramid market in Africa
Friday, May 12, 2017
The level of formal banking and insurance penetration across Africa remains low due to the fact that consumer spending power for the majority of the population is low and unsteady. This has been seen as a hindrance to providing products and services through traditional distribution models, even though this market represents the majority of spending power in Africa. This represents an opportunity – particularly for products that are tailored to the needs of the low-income segment– that remains largely untapped.