NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, November 2, 2017

Social investing is a popular concept among millennials looking to invest, but many of this generation’s investors have yet to start such invest in a “socially responsible” manner, according to a study by Swell Investing.

Released last Monday, the study found that 54% of millennial investors say that they are not investing in socially conscious options, but have plans to do so in the future.

Social investing is a method by which investors put their funds into companies that have environmental, cultural, or otherwise “positive” impacts.

While the idea is growing, with several companies such as Aspiration focused around this ideal, there could be a few reasons for this delay in action, according to the study.

Photo courtesy of Ron Kroetz.