Report: Reaching deep in low-income markets
Enterprises seeking to achieve both impact and financial returns have worked hard for many years to deliver critical goods and services to those living at the bottom of the pyramid (BOP). While these efforts have clearly had tremendous impact helping large numbers of very poor people, it remains unclear how deeply down into the BOP we as a field are reaching.
Are these enterprises consistently reaching people living on $8 a day? How about $4, or $2, or less? Given the lack of good data, we really do not know. And yet we need to. In order to understand how to reach deeply down the pyramid, we need to understand who is successfully doing so. In order to know when we should subsidize for-profit enterprises to get them to reach lower, we need a better understanding of the “natural” limits to their current reach.
This report was developed jointly by Monitor Deloitte, the MacArthur Foundation, the Omidyar Network, and the Rockefeller Foundation to help provide transparency and guidance to advance the broader field of funding for businesses serving the deep BOP.