Safaricom, Commercial Bank of Africa launch campaign to deepen financial inclusion
Wednesday, October 8, 2014
Commercial Bank of Africa (CBA) and Safaricom have launched a campaign to deepen financial inclusion and access to financial services.
The campaign, dubbed ’Tell-A-Friend’, targets M-PESA customers who have yet to start using M-Shwari, the revolutionary mobile savings and micro – loan solution launched nearly two years ago will see current M-Shwari customers nominate their friends and family to join M-Shwari by dialing *234*6#
“M-Shwari stands out as the biggest disruptive innovation in the Financial Sector this decade. It provides Kenyans with the much desired savings convenience which encourages a savings culture, a key component for development, both individuals and the country in general”, said Jeremy Ngunze, CEO, CBA Kenya.