NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, March 23, 2017

Samsung has launched its mobile payments service in India.

The Korean electronics giant started accepting registrations for early access to Samsung Pay in India earlier this month, and it opened to some users shortly after. Today marks the official launch of the service and sees the company beating rivals Apple (Apple Pay) and Google (Android Pay) to the launch of a mobile payments service in what could prove a lucrative market.

Samsung Pay launched in its native South Korea back in August 2015 and has since rolled out to the U.S., China, Spain, and a number of other markets across Europe, Asia, and Latin America. India represents Samsung Pay’s 14th launch market.