Secrets to a Successful mHealth Campaign

Wednesday, March 5, 2014

At the Mobile World Congress last week (25 February) I listened to Arjen Swank, business development manager of Text To Change (TTC), discuss the best way to implement a successful mobile health programme in Africa.

TTC is a social enterprise that develops mobile phone-based solutions to enable their partners, such as USAID (the US Agency for International Development) and Unicef (the United Nations Children’s Fund), to interact with people in the developing world.

I spoke to Swank and Bas Hoefman, TTC’s co-founder, and asked them to share the secrets to their business’s success. I’ve boiled them down to four secrets to success.

Source: SciDev.Net (link opens in a new window)

Categories
Health Care, Technology
Tags
healthcare technology, mobile phones, public health, public private partnerships, telemedicine