Secrets to a Successful mHealth Campaign
Wednesday, March 5, 2014
At the Mobile World Congress last week (25 February) I listened to Arjen Swank, business development manager of Text To Change (TTC), discuss the best way to implement a successful mobile health programme in Africa.
TTC is a social enterprise that develops mobile phone-based solutions to enable their partners, such as USAID (the US Agency for International Development) and Unicef (the United Nations Children’s Fund), to interact with people in the developing world.
I spoke to Swank and Bas Hoefman, TTC’s co-founder, and asked them to share the secrets to their business’s success. I’ve boiled them down to four secrets to success.