Trust in Poor Built Consumer Empire For Israeli Brothers

Friday, August 20, 2004

“Jerry Azarkman, a 51-year-old former door-to-door peddler, and his brother Ron, 48, have built a small retail empire that caters to newcomers who are eager to join the consumer market but sometimes feel alienated from it. What the Azarkmans have grasped is that the poor can be good credit risks, if the retailer gives them reason to be grateful someone has taken a chance on them.” Read full article here.

Source: The Wall Street Journal