Sesame Street goes global to teach kids about money
Translating money messages to 100 million kids around the world is not a feat for ordinary humans – you need monsters.
Elmo and Cookie Monster, to be specific.
These two and their furry band of Muppets have been part of Sesame Workshop’s “Dream, Save, Do” program, a joint venture of Sesame Street and the MetLife Foundation. Operating for the last four years, the initiative has been leveraging famous Sesame characters to foster financial empowerment for families in nine countries: Mexico, Brazil, Chile, China, Japan, India, Bangladesh, Egypt and the U.A.E.
The outreach has so far been a whopping success in terms of the numbers reached, Sesame Workshop concluded at a summit last month that brought together country directors. The most difficult challenge they identified was how hard it was to translate money messages across different countries and cultures.
Photo courtesy of Paul Falardeau.