Smart Launches (BoP-Focused) P500 Phone

Monday, March 14, 2011

MANILA, Philippines-Dominant carrier Smart Communications Inc. is bringing one of the world’s most affordable phones to the country to reach the people at the “base of the pyramid” that still do not have access to basic telecommunications services.

In a briefing on Thursday, Smart announced the launch of its “Panalo Phone,” which would sell at a price of P499 each. The new phone, which comes in two models made by the Chinese brand ZTE and local phone maker Cherry Mobile, is set to hit the market by March 21.

It will be sold through Smart’s budget brand Talk N’ Text, which only offers prepaid accounts.

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