Social innovation means business becoming a force for good
Tuesday, December 31, 2013
At its heart, doing good for society is what social innovation – the latest buzzword in sustainability – is all about. But is social innovation just corporate social responsibility dressed up in trendy new clothes, or is there something truly innovative about it that could put business on a radically new path?
As a recent Guardian Sustainable Business Quarterly workshop on social innovation heard, there is no commonly accepted definition for social innovation. The World Economic Forum describes it “as the application of innovative, practical, sustainable, business-like approaches that achieve positive social and/or environmental change.