NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Wednesday, July 10, 2019

By Lulu Yilun Chen and Lucas Shaw

Spotify Technology SA released a new version of its music streaming app for customers in emerging markets, an effort to grow outside of its strongholds in the U.S. and Europe.

The Spotify Lite app, which runs on Android phones, will appeal to users who are limited by data plans and slower networks, especially in regions like Asia, the Middle East, Africa and Latin America, the company said in a statement. The app was released in 36 markets and an ad-supported service will be available for free while a premium version will cost the same as on its regular music-streaming platform.

Photo courtesy of Pabak Sarkar.