Strawberry flavoured condoms a hit

Tuesday, July 22, 2014

The old condoms, whose packaging featured a happy couple, had become out of date and sometimes unpopular because of their unappealing latex smell.

The United States Agency for International Development’s (USAID’s) and the Population Services International worked together to redesign the new packaging.

“We wanted to make condoms more trendy, more contemporary,” said Kumbirai Chatora, director of Social Marketing at PSI.

The new packaging is also slender, making it more discreet. USAID, which distributes condoms through PSI hopes that making condoms more fashionable would encourage people to use them more often.
Along with the new packaging of the original condoms, the condoms now come in three new flavours: strawberry, banana, and vanilla, thereby offering users a fresh alternative. So far, condoms with the strawberry scent (red) enjoy the highest sales.

Source: The Standard Zimbabwe (link opens in a new window)

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