How to turn the poor into consumers
Thursday, August 26, 2004
“Growth opportunities in the region of 50 to 100 per cent are available if companies find that elusive ’sweet spot’ of function, price, distribution and volume. Take the Monsoon Hungama mobile phone. GSM mobile phones were first available in India for $1,000. As the price fell to $300, use gradually spread. When Reliance, a mobile phone provider, introduced the Monsoon Hungama promotion of 100 free minutes with a multimedia handset for $10 and a monthly payment of $9.25, the company received 1m applications in 10 days.” Read full article here.
Source: The Financial Times