Tata Motors Developing Cheaper Trucks

Friday, March 18, 2011

MUMBAI –Tata Motors Ltd. is developing cheaper versions of its Prima range of trucks and plans to start launching them by the end of 2011 to boost demand, a senior company executive said recently.

The new trucks will be sold at price points up to 400,000 rupees ($8863.3) lower than those of the current range, the executive told Dow Jones Newswires.

“We are currently working on cutting costs through re-engineering and looking at cheaper, trimmed down versions,” the executive said.

The introduction of cheaper versions of the so-called World Trucks will likely help bolster Prima sales in the price-sensitive Indian automobile market, Asia’s third-biggest and one of the fastest-growing in the world.

Source: The Wall Street Journal (link opens in a new window)