Tech Companies See Big Opportunity in an ‘Undercounted and Underestimated’ Africa
By Beth Kowitt
For companies and investors eager to profit from Africa’s innovation revolution, there’s one key thing to keep in mind: The world’s second-most populated continent is far from monolithic.
“It’s so often that when we discuss Africa, we don’t get the granularity of the diversity of the region,” said Nunu Ntshingila, Facebook’s head of Africa, speaking from Fortune’s Most Powerful Women International summit in London on Monday. With 54 countries and some 2,000 languages, “the problems and the opportunities are equally diverse,” she later added.
Photo courtesy of Pixabay.