NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, September 27, 2004

“Tech companies are scrambling to cash in on what they hope will be the next great growth wave. Led by China , India , Russia , and Brazil , emerging markets are expected to see tech sales surge 11% per year over the next half decade, to $230 billion, according to IDC. What makes these markets so appealing is not just the poor, but also the growing ranks of the middle-class consumers. Already, there are 60 million in China and 200 million in India , and their numbers are growing fast.” Read full article here.