Telenor bets on Asia’s bottom-of-the-pyramid market
Tuesday, June 19, 2018
By Marimi Kishimoto, Yuichi Nitta and Nikira Hayakawa
Norwegian wireless carrier Telenor is investing heavily in Myanmar, Bangladesh and Pakistan as part of its strategy to build a sizable presence in Asia’s developing markets.
In a town near the Chinese border in Myanmar’s Shan state, the Telenor logo can be seen on the storefronts of many cellphone retailers. A 34-year-old taxi driver says that Telenor is faster than the government-owned Myanma Posts and Telecommunications, the country’s largest carrier.
Telenor has built up a reputation in Myanmar as a cutting-edge company. It rolled out 4G service there half a year before Myanma Posts and was quick to provide electronic money services as well. In December, it said it would buy spectrum from the government for $80 million, part of a strategy to differentiate itself with fast speeds.
Photo courtesy of Ava Systems.