Telenor bets on Asia’s bottom-of-the-pyramid market
By Marimi Kishimoto, Yuichi Nitta and Nikira Hayakawa
Norwegian wireless carrier Telenor is investing heavily in Myanmar, Bangladesh and Pakistan as part of its strategy to build a sizable presence in Asia’s developing markets.
In a town near the Chinese border in Myanmar’s Shan state, the Telenor logo can be seen on the storefronts of many cellphone retailers. A 34-year-old taxi driver says that Telenor is faster than the government-owned Myanma Posts and Telecommunications, the country’s largest carrier.
Telenor has built up a reputation in Myanmar as a cutting-edge company. It rolled out 4G service there half a year before Myanma Posts and was quick to provide electronic money services as well. In December, it said it would buy spectrum from the government for $80 million, part of a strategy to differentiate itself with fast speeds.
Photo courtesy of Ava Systems.