NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, August 2, 2004

“The number of PC users is expected to hit or exceed 1 billion by 2010, up from around 660 million to 670 million today, fueled primarily by new adopters in developing nations such as China, Russia and India, according to analysts. ’It took more than 20 years to grow the worldwide base of PC users to 600-plus million. By 2010, I expect that to grow to 1 billion, due to opportunities in emerging markets and new scenarios and form factors,’ wrote Microsoft CEO Steve Ballmer in a recent e-mail to employees outlining the company’s growth potential.” Read full article here.