NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Saturday, May 1, 2004

Allen L. Hammond and C.K. Prahalad write about the largest untapped consumer market on Earth: the world’s four billion poor people. “The market for goods and services among the world’s poor?families with an annual household income of less than $6,000?is enormous. The 18 largest emerging and transition countries include 680 million such households, with a total annual income of $1.7 trillion?roughly equal to Germany’s annual gross domestic product.” Read full article here.