The Chinese phone giant that beat Apple to Africa
Friday, October 12, 2018
By Jenni Marsh
One of China’s biggest smartphone makers has never sold a handset in the country. Yet thousands of miles away, it dominates markets across Africa. Unknown in the West, Transsion has left global players like Samsung and Apple trailing in its wake in a continent that’s home to more than a billion people.
In cities like Lagos, Nairobi and Addis Ababa, busy streets are awash with the bright blue shopfronts of Transsion’s flagship brand, Tecno. In China, the company doesn’t have a single store, and its towering headquarters in the southern megacity of Shenzhen goes largely unnoticed among skyscrapers bearing the names of more famous Chinese tech firms.
The company took a different path to success from other top Chinese smartphone makers such as Huawei and Xiaomi, which started out in China before eventually expanding overseas.
Transsion built its business in Africa. And it has no plans to come home.
Photo courtesy of J.Van de Gevel.
Source: CNN Business (link opens in a new window)