A Radical Approach that Delivers on Two Bottom Lines: Financial and Social

Tuesday, August 24, 2004

“First discussed in a Harvard Business Review article and then in Foreign Affairs, this transformative business idea is the mission of C.K. Prahalad, who has been called one of the top 20 business thinkers today. He brings this radical concept to life in his book that launches Wharton School Publishing/Pearson new business imprint, THE FORTUNE AT THE BOTTOM OF THE PYRAMID: Eradicating Poverty Through Profits(Publication Date: August 25, 2004; $27.95 hardcover). The 25-minute CD (included with every book) shows the results of companies and organizations creating sustainable win-win scenarios — the lives of real people at the BOP are dramatically improved in many ways.” Read full article here.

Source: Press release from Wharton School Publishing