The Four Biggest Mistakes Entrepreneurs Make During a Crisis
By Gregor Watson
As business leaders across the globe deal with the personal and economic fallout of COVID-19, many young entrepreneurs are facing the first true test of their careers. Startups that were on strong growth trajectories just two months ago now have one mission: survival.
The decisions leaders make in crisis situations can make or break an early stage company. To help young entrepreneurs avoid severe missteps during the difficult decisions COVID-19 requires, I’ve outlined the four biggest mistakes many new leaders make during times of crisis and the actions they should take instead.
Photo courtesy of StartupStockPhotos.