Away on Business: Making a Difference

Saturday, August 21, 2004

“Working in poverty-stricken areas gives corporate travelers an up-close look at global problems such as disease, illiteracy or injustice. It also puts them in a position to bring about change. ’When executives are in disadvantaged areas, the first instinct is to do something immediately … and reach into their pockets for money,” said Lelei LeLaulu, president and chief executive of Counterpart International, which helps develop small businesses in emerging economies around the world. “But that is not usually the most effective way.’ What’s needed is a longer-term approach that yields greater rewards, he said.” Read full article here.

Source: Reuters