The Power of One: An Anti-Malaria Campaign With Some Powerful Partners

Friday, April 26, 2013

When potential new epidemics arrive–like the recent bird flu that has popped up in China–we panic. And yet, the more long-standing deadly epidemics get pushed to the side. Almost half a million people die from malaria every year; every minute, a child dies from the disease.

In honor of World Malaria Day, advocacy organization is announcing its Power of One campaign–an upcoming initiative supported by Novartis, Alere, News Corporation, Time Warner, and Twitter. Right now, Power of One is asking supporters to take a few simple actions in the fight against malaria: signing up for an email list and donating cash.

Source: Fast CoExist (link opens in a new window)