NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Thursday, November 7, 2013

Up-and-coming leaders today are looking for more than a good salary – they’re searching for significance in their day-to-day work and they tie their personal values more closely to their career than previous generations

“There is a longing for a sense of meaning with many executives,” Filipe Santos, INSEAD Associate Professor of Entrepreneurship and Academic Director of the INSEAD Social Entrepreneurship Initiative, noted outside the school’s 2013 INSEAD Global Business Leaders Conference in Abu Dhabi recently.

“They are told to run a company for profit but now they’re thinking. ‘I want to go beyond that, I want to have impact in society which is sustainable and makes a difference.’”